To help Casella's single stream recycling service stand out from their competition, we developed the Zero-Sort Recycling brand. We partnered with Boathouse marketing to research our recycling customers and brand messaging. 

Our approach was to pull back the curtain on our recycling process and showcase the technology and people who make Zero-Sort work. Boathouse provided some initial ideas which we took in-house to implement across print, banners, direct mail, signage, and vehicle wraps

Developed for Casella Resource Solutions.

Dartmouth College wanted to communicate with their fans their recent commitment to sustainability and Casella's Zero-Sort recycling service. 

Developed for Casella Resource Solutions.

In June 2012 we won the Gold Medal in Group II Sponsorships by the National Convention of Collegiate Marketing Administrators (NACMA). 

Casella chooses to do more than just talk about the planet and aspire to wear increasingly meaningless labels like "green," or "environmentally friendly." We developed this brochure and the Putting Waste to Work™ message to feature the people who have rolled up their sleeves to do something about it.

Developed for Casella Resource Solutions along with Boathouse Marketing Agency.

The Burton offices in Burlington Vermont reached out to Casella for help developing a sustainability message and a campaign that promoted their efforts internally and to their customers.

Contributions:
Creative Direction
Illustration
Production Design

A collection of User Experience designs from responsive web layouts to data intense customer service tools. These projects are all built within a Drupal CMS. Every project starts with understanding the goals, customers and content. I architect the information and work directly with the programmers to define the navigation paths, content types and views. The layouts start as sketches, but I also use OmniGraffle, InDesign and Photoshop to build wireframes, stylesheets and mood boards.

To help UVMA increase their recycling efforts and for Casella to promote their Zero-Sort brand, we put together a partnership recycling sponsorship.

Contributions:
Creative Direction
Illustration
Production Design

A collection of typographic design examples. The inspiration of Massimo Vignelli and Joseph Muller Brockman are usually evident in my simple aesthetics and clean grid systems. I love a good grid and take pride in my style sheets.

Killington visitors are anxious to get onto the mountain. Making it easy to trash or recycle is important to them, the staff and the mountain's bottom line. We created a custom campaign that address the importance of keeping the recycling clean while also fitting into Killington's new brand.

Developed for Casella Resource Solutions

We developed a unique brand for this market differentiating service. Included is a set of tools to promote the service to new customers and for businesses to promote their involvement in the program.

Developed for Casella Resource Solutions, SCA Paper and Foley Distribution.

Casella Organics has a diverse collection of products, services and customers. We built a site that makes it easy for an individual to find what they are looking for, while unobtrusively unveiling the full resource management story.

The site is built within the Drupal Content Management System. Visit casellaorganics.com

Developed for Casella Resource Solutions.

We built the Casella Zero-Sort® micro site to explain Casella's unique recycling process, sign up new customers and track interest from supporting marketing campaigns.

visit www.zerosort.com

Developed for Casella Resource Solutions

A collection of Direct Marketing designs including; emails, interactive consumer websites, online display ads, fliers, promotional letters and outdoor advertising. 

We met a new neighbor with like-interests to ours (promoting the arts) and saw a way we could help. So, we created a new identity for this community arts center that expresses its rich and vital community heritage in places rarely reached before. The design was just the first step. Together, we’re taking the long view. 

The identity package we produced for the Chaffee: event promotion items, postcards, t-shirts, posters, banners, course catalogs, newsletters, logos and business materials.

Contributions:
Art Direction
Illustration
Production Design

Created at Small Planet Advertising.

For a Casella company retreat focused on training  division managers about marketing, we created a deck of cards which sampled all of the marketing tools and strategies they had at hand. We also planed a number of activities that used the cards as part of the training exercise. 

The designs featured in these cards were all done by me in my early days as in-house creative director for Casella.

Contributions:
Creative Direction
Illustration
Photography
Webdesign
Copy Writer
Production Design

Developed for Casella Resource Solutions.

We helped the Spartan hockey team promote their new recycling campaign with some custom wraps, poster and advertising in their arena.

Contributions:
Creative Direction
Illustration
Production Design

Developed for Casella Resource Solutions and Castleton Spartans.

Casella is a proud supporter of the communities they're in. These posters hope to inspire local students.

Contributions:
Creative Direction
Illustration
3D Modeling
Production Design

Developed for Casella Resource Solutions.

Efface Productions came to me to design the packaging of their limited edition CD. We combined microscopic photos of cells, a very simple rhythmic pattern and clean typography to convey the natural rhythm of this electronic music.

Contributions:
Creative Direction
Production Design

Developed for Efface Productions