join.me Branding Campaign & Website
Join.me is one of the coolest products that no one's ever heard of. And that was our marketing challenge. This crazy-simple video conferencing tool has incredible advantages over GoToMeeting, Skype and WebEx, but that fact was lost among audiences who could benefit from it the most. In meeting this challenge, our Creative Team – Chris Poulin, George Goetz, Stephen Potter, Neal Hughlett and I – created a new advertising platform, branding identity and website based on the positioning statement: "Show Work Who's Boss."